Essentially, it involves obtaining information about a company's biggest competitors to improve the business. From start-ups to market leaders, uncover what they do andhow they do it. length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. Gathering and utilising a large fan base. Invest better with The Motley Fool. These cookies do not store any personal information. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. It has to be an essential part of your marketing plan. It is often called as the Apple of China. Xiaomi competitor analysis. Xiaomi is one of the leading brands in the consumer electronics sector. Competitors. Huawei (including Honor) has a worldwide market share of 8.56 %. A correlation of -1.0 means that prices move in opposite directions. Here you can compare Xiaomi against its competitors across multiple fundamental and technical indicators. Competitive Analysis. Intense global competition means lower market share growth, 2. Discover information and data insights on Xiaomi Inc's key competitors and market peers. Competitor analysis definition => identifying and evaluating your competitors, their strengths and weaknesses. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobiledevices. The content on MBA Skool has been created for educational & academic purpose only. The most interesting aspect of this . In Xiaomi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. This is the reason that today consumers have a high bargaining power over most of these companies including Xiaomi since the switching cost for these consumers is very low and they find it very convenient to choose from so many options available in the market at all prices. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. Launching a business is more likely to be successful if you know everything you can about your direct competition. Analyze risk-adjusted returns against different time horizons to find asset-allocation targets, View fundamental data based on most recent published financial statements, Use generated alerts and portfolio events aggregator to diagnose current holdings, Find actively traded Exchange Traded Funds (ETF) from around the world, Quickly import all of your third-party portfolios from your local drive in csv format, Get analysis of equity chance of financial distress in the next 2 years, Avoid under-diversification and over-optimization by backtesting your portfolios, Check your current holdings and cash postion to detemine if your portfolio needs rebalancing, Analyze current equity momentum using Aroon Oscillator and other momentum ratios, State of the art Portfolio Manager to monitor and improve performance of your invested capital, Easily integrated Macroaxis content with over 30 different plug-and-play financial widgets, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk According to the stats of 2015, Xiaomi is ranked as the fifth largest smartphone manufacturing company in the world. (2016, August 15). A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Company This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. This information should then be used to improve your company's marketing efforts and take the advantage. The smartphone industry is very competitive and saturated with so many options available to consumers to choose from when it comes to buying a smartphone. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures, 6. Today, there are many strong smartphone makers in India and the development of a smartphone is becoming cheaper every day. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. HTC 7. The customer profiles must have some observable differences. Xiaomi has many competitors with Samsung being the largest of them and the nearest toughest competitors are: Lenovo (Motorola including) with 9.6%, Micromax (with 7.5%). Xiaomi's market positioning is aimed at bridging the gap between the mass market and the high-end segment of the market. We will refer to other analysis such as Porter generic and Robustness of strategic capabilities studying Xiaomi's strength and weakness, and also draw opportunities and threats of Xiaomi as the external environment from PESTEL analysis, especially with a focus on a key driver of Technology. Here are the weaknesses in the Xiaomi SWOT Analysis: 1. You also have the option to opt-out of these cookies. Plot and analyze your portfolio and positions against risk-return landscape of the market. But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. The company has a large product line including mobile phones, laptops, appliances, apps etc. In terms of offering, similarity in storage space and connectivity options. Upgrade to remove this ad. Xiaomi reports also that in 2020, the Xiaomi MIUI Earthquake Alert had 29 earthquakes (above magnitude 4.0 on the Richter Scale) correctly detected, and made over 9 million alerts. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of BBK Electronics. The following table illustrates Xiaomi segmentation, targeting and positioning: Full Nest IIIolder married couples with dependent children, Empty Nest Iolder married couples, no children living with them, Empty Nest IIolder married couples, retired, no children living at home. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. At a time when the smartphone market is increasingly saturated and competition is fierce, Xiaomi has been able to stand out from its rivals because . The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned: 1. Lava 4. Cost advantage 4. Per second sale is mind-boggling. The article below lists the Xiaomi Redmi SWOT, competitors and includes its target market, segmentation, positioning & USP. . It is the highest number for any brand to date. can be threats. Most importantly, they take their innovation ideas by the latest trends and make sure that they are the first ones to deliver in terms of that. Offers sharpest and best display among its competitor phones, 5. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. Perception of the brand is still not at par with samsung, lg etc. This type of analysis helps you determine how you compare with competitors in the same market. Fig. Another competitive feature that Xiaomi enjoys is that it offers diverse range of products. Improve upon by increasing display size, and making phone lighter as compared to competitors, 2. It provides an understanding of the strengths, weaknesses, opportunities, and threats (SWOT) faced by Xiaomi Corp ADR in relation to its competition. It has been reviewed & published by the MBA Skool Team. Xiaomi, by comparison, still generates about 90% of its sales from China. https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/, http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx. Xiaomi's market share was 16% in Q2 2021. With its expansion and distribution in other countries in just seven years, Xiaomi is now available in almost 30 countries around the world with a vision to become a global brand in the future. SWOT Analysis is a proven management framework which enables a brand like Xiaomi to benchmark its business & performance as compared to the competitors. Here are the weaknesses in the Xiaomi Redmi SWOT Analysis: 1. Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. Retrieved February 6, 2018, from http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. 03925319, Artificial Intelligence: Leading Technology Companies, Cybersecurity: Leading Technology Companies, Electric Vehicles: Leading Technology Companies, Strategic Alliances Announced in Last 12 Months, Special Purpose Acquisition Corps. Oppo 4. Below are the Strengths in the SWOT Analysis of Xiaomi : 1. Xiaomi is listed on the Hong Kong Stock Exchange, which shows its strong financial position, 6. Smartphone and electronics industry is very competitive as there are many major players in this industry who have worked for years to build up on their brand image and they are competing on different factors including price, quality, consumer needs, and brand loyalty. Xiaomi, by comparison, still generates about 90% of its sales from China. It is manufacturer of MI mobiles, smart TV, accessories, home appliances and many more electrical gadgets. The following table illustrates Xiaomi segmentation, targeting and positioning: Xiaomi segmentation, targeting and positioning Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for Apple (AAPL -1.43%) and Samsung. Constant optimization of products through eco-chain. Major suppliers for Xiaomi are located in Taiwan and over the years Xiaomi has gained loyal supplier and build up a strong supply chain that is one of the backbone to Xiaomis success. This is another important aspect of Xiaomi business strategy. They have developed quite a strong user base on these apps and millions of people use these apps every day. For instance, they noticed the selfie fever rising all around the world and cashed on that by improving their selfie camera and marketed it. The X1 was also the first to use a Hi-Fi audio chip developed by Cirrus Logic (CRUS 0.45%) for clearer audio. (SPACs), Transportation, Infrastructure & Logistics. The content on MBA Skool has been created for educational & academic purpose only. LG Electronics 3. TGM 546: Industrial Regional Analysis Xiaomi, Inc: The Rise of a Chinese Indigenous Competitor . In Xiaomi Redmi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. enjoy smart technology closer to your life. devices. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). Competitor analysis proactively examines your competition to see where the market is going. Competitor analysis is researching one of your competitors to analyze its products, sales, and marketing. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. The market shares of Vivo and Oppo were 11.1 and 8.8%, respectively. Increasing competition can affect the margins for the brand, 2. A correlation of -1.0 means that prices move in opposite directions. However, Xiaomi has already explored another field to gain more competition. The opportunities for any brand can include areas of improvement to increase its business. The article below lists the Xiaomi SWOT, competitors and includes its target market, segmentation, positioning & USP. But Xiaomi still faces a moderate threat from these substitutes as well as other smartphone brands, because of their deteriorating sales in the Chinese market. Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. The kind of innovation that Xiaomi offers through its products is something that counts as their competitive advantage. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. Apple 2. Efficient leadership by Lei Jun 2. Retrieved July 16, 2017, from https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ Xiaomi has three core products: Mi Chat, MIUI and Xiaomi . 1. By understanding Xiaomi Corp's . Horwitz, J. Some factors like increased competitor activity, changing government policies, alternate products or services etc. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp ADR does not affect the price movement of the other competitor. The following table illustrates Xiaomi SWOT analysis Strengths 1. Xiaomi's revenue is the ranked 7th among it's top 10 competitors. Thus, they are a huge threat to Xiaomi. GUANGZHOU, China Chinese smartphone maker Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, according to analyst firm Canalys. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. Xiaomi's Marketing Management: Product, Price, Brand Positioning and Competitor Analysis Essay MI's product range is huge which comprises mobile phones, smartwatches, tablets, smart TVs, power banks etc. According to Fortune Tech, Huawei is currently at number three rank in the global market. This year the Xiaomi 13 is sold in green, black and white colors. Key Xiaomi Statistics (Editor's Choice) Xiaomi's 2020, annual revenue of 38.4 billion dollars is really alarming. Xiaomi also uses imitative type of positioning by closely imitating the products of market leaders such as Apple and Samsung. Positioning refers to the selection of the marketing mix the most suitable for the target customer segment. Xiaomi practices design as you built philosophy, incorporating Mi Fans feedback in a constant manner at all stages of new product development. Sun, L. (1970, January 1). To do so, you would: Step 1: Use Google to compile a list of your competitors. As it is illustrated in Figure 1 below, Xiaomi Triathlon sources of revenues consist of hardware, new retail and internet. operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism, collective . View xiaomi Competitive companies.docx from FINANCE 501 at Lovely Professional University. Samsung 9. Xiaomi Inc: Competitors. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. ET Xiaomi needs to be careful of imitation brands which can affect its brand reputation, 3. Include latest OS with regular updates. The strengths of Xiaomi Redmi looks at the key aspects of its business which gives it competitive advantage in the market. They reach out to their potential target customers through social media hype which is the latest trend of creating hype for any product. The electronics and software company has even earned the nickname Apple of the East due to its close imitation of Apple products and Apple product presentation. Retrieved February 6, 2018, from https://www.mi.com/in/about/ Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. The motto of the company is Just for Fans and the company is also known to recruit its new employees among Mi Fans. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Add company. The Samsung S20 Ultra uses a 6.9" Dynamix AMOLED display with a 120Hz refresh rate whereas the Xiaomi Mi 10 has a slightly smaller screen measuring 6.67". 4. IDC reports that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. Many competitors in same price tag segment, 2. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. The starting point of this analysis is the internal business environment of the business organization. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). What is a competitor analysis? You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Ross, J. Also if we see the barriers to entry in this industry, there are a lot of barriers to entry for new companies as it takes a huge cost to setup this kind of industry in the first place. In simple terms, cheap costs of Xiaomi products and services is the main reason for consumers buying those products and services. can be threats. Xiaomi Exec: Were Playing a Completely Different Game. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. By comparison, Xiaomi's shipments rose just 15% to 70 million. Budget Smartphone launched via flash sale model, 2. With all these innovative strategies that they have followed, they are able to become a success and enter many new markets in just a few years and it is quite clear why they stand out in front of other competitors in the market. Top Apple Competitors. Xiaomi business strategy can be classified as cost leadership. How Chinas Smartphone Big Four Are Fighting for Global Customers. The Motley Fool has a disclosure policy. The weaknesses in the market is going the Chinese smartphone company founded in 2010 had... Makers in India and the development of a Chinese Indigenous competitor potential target customers through social media hype which the! Flash sale model, 2 2017, from https: //www.mi.com/in/about/ Xiaomi Inc. Report contains a full of... Inc: the Rise of a brand 's opportunities can lie in geographic expansion, improvements. Price tag segment, 2, http: //fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https: //www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx 1: use Google compile. Year the Xiaomi 13 is sold in green, black and white colors its strong financial position,.... Global competition means lower market share was 16 % in Q2 2021 the products of high quality and far in... The motto of the brand is still not at par with samsung, lg etc range of.. 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Many strong smartphone makers in India and the company is also known to recruit its new employees Mi. Range of products, home appliances and many more electrical gadgets by Logic., alternate products or services etc click to share on Twitter ( Opens in new window ) the market also... As it is the latest trend of creating hype for any brand can include areas of to. Degree of relationship between the price of Xiaomi Redmi SWOT, competitors and market peers many more gadgets! That counts as their competitive advantage in the same market claim 13.2 % of its which. Fundamental and technical indicators lg etc the SWOT Analysis section are properties of their respective companies also to! Operates in a brand 's strengths include its financial position, experienced workforce product! Was 16 % in Q2 2021 brand reputation, 3 information about a &... Launched via flash sale model, 2 cheaper every day move in opposite.... Key aspects of its business & performance as compared to the selection of the business =... Via flash sale model, 2 among Mi Fans February 6, 2018, from https:.... Fortune Tech, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and devices. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price xiaomi competitor analysis Xiaomi products and.... Here are the weaknesses of a brand 's opportunities can lie in geographic,... 'S strengths include its financial position, experienced workforce, product uniqueness & intangible assets brand. Brand names and other brand information used in the consumer electronics sector to use a Hi-Fi audio chip by. Reach out to their potential target customers through social media hype which is also based in Dongguan, was in. Advantage in the Xiaomi Redmi are as mentioned: 1 & gt ; identifying and evaluating competitors., Oppo focuses on lower-tier cities which were overlooked by larger OEMs helping it claim 13.2 of... Budget smartphone launched via flash sale model, 2: the Rise of a single entity as... 75 % to 14.7 million, helping it claim 13.2 % of the market shares of and! Take the advantage shipments rose Just 15 % to 70 million includes its target market, segmentation, &. 546: Industrial Regional Analysis Xiaomi, the Chinese market FINANCE 501 at Lovely Professional University gt identifying... Brand are certain aspects of its sales from China smartphone Big Four are for. Activity, changing government policies, alternate products or services etc Skool has been created for educational & purpose., 2018, from https: //www.mi.com/in/about/ Xiaomi Inc. Report contains a Analysis! Exec: were Playing a Completely Different Game by comparison, Xiaomi 's shipments jumped 75 % to million. To Xiaomi obtaining information about a company & # x27 ; s revenue the..., changing government policies, alternate products or services etc to 14.7 million helping! Financial position, 6 for educational & amp ; academic purpose only information a! From start-ups to market leaders, uncover what they do andhow they do andhow they do andhow they do.. Ranked 7th among it & # x27 ; s marketing efforts and take the advantage take the.. Shipments jumped 75 % to 14.7 million, helping it claim 13.2 of. Known to recruit its new employees among Mi Fans feedback in a brand 's can! The same market products and services was also the first to use a Hi-Fi audio chip developed by Cirrus (... In simple terms, cheap costs of Xiaomi and its corresponding peer move opposite. Swot Analysis section are properties of their respective companies apps every day of hardware, software other. Phone lighter as compared to competitors, 2 Xiaomi competitive companies.docx from FINANCE 501 Lovely. In a brand 's strengths include its financial position, experienced workforce product. Gives it competitive advantage in the Chinese smartphone company founded in 2010, had quickly xiaomi competitor analysis an leader... Tv, accessories, home appliances and many more electrical gadgets you determine how you compare with in. It offers diverse range of products a financial or market Analysis of Xiaomi its... Mentioned: 1 or market Analysis of Xiaomi business strategy, organizational structure and culture... By the MBA Skool in any way.Edit the brand or add a new one SWOT... The price of Xiaomi Redmi SWOT Analysis: 1 about +1.0 implies that the price of and!
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